Understanding, engaging and moving forward with groups.

This week we answer the question: What are some of the best ways to UNDERSTAND a group, ENGAGE them and MOVE FORWARD in addressing complex issues?

UNDERSTANDING takes listening and learning.  This could look very different depending on the group. Formally, you can use surveys, forums and research or consider collaborative conversations and seeking points of view more informally through fun engagement and interaction. Be curious…ask questions. Craft ones that are tough, deep, and emotional because its those kinds of questions that get people thinking. Remember to be open, patient and deliberate in all of your approaches within community.

 ENGAGE the group by giving them what they need. Keep brain based engagement principles in mind.  Find what makes things relevant for them.  That might include what is relevant for the group as a whole as well as what is relevant for individual people too.   Create the space, ask phenomenological questions, celebrate together, and hold tons of dialogue.

Then, once you have got people engaged, MOVING FORWARD to address complex issues is the goal. We believe that it is though well planned group process that moves groups to action.  And not just any action – but one that resonates, is well informed and has everyone’s buy-in.

See our related blog on the four steps to dealing with complexity using group processes.

Village Raising Question:

Reflect on what might happen when any of these strategies is skipped or rushed.  What happens when a community builder doesn't really understand the group they are with or if only part of the group is engaged in the topic or issue? How effective is action when not everyone is informed and "bought" it?

Related blogs:

 6 Group Process Tips
Brain Based Engagement Strategies
Find What Binds You